Tamara Snowden

Tamara Snowden is Senior Manager of Product Communications for the Infrastructure & Networking Group at Broadcom. She leads global communications activities for all things networking and Ethernet. She is a veteran marketing and public relations professional, having led marketing and communications organizations for a variety of Fortune 500 high tech companies. She is based in the Silicon Valley.

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BYOD: Facing the Challenges When You Bring Your Own Device to Work

By: Tamara Snowden Posted: Jan. 03, 2013

You’ve seen them around town — in the coffee shops, on the train and, yes, even at home. They’re the people who carry two smartphones around — one for work and one for personal use. Others tote both a smartphone and a tablet, and can’t do without either.

The “two is better than one approach” has become somewhat of a necessary evil as a growing number of companies are faced with unprecedented security concerns around mobile access to their sensitive …

Broadcom Opens 4G World with Best of 4G Award

By: Tamara Snowden Posted: Oct. 30, 2012

It’s our first year at the 4G World conference and we’re happy to report that we’ll be bringing home an award.

At a ceremony during the Chicago conference last night, Broadcom received a Best of 4G award in the Mobile Backhaul and Core Network Innovation category. The Best of 4G Awards recognize companies driving the adoption of 4G mobile broadband. All submissions were reviewed by an independent panel of judges.

Broadcom won for its BCM56240 small cell switch solution that …

Broadcom’s 28nm Technology: Greater performance and less power consumption is only the beginning

By: Tamara Snowden Posted: Oct. 01, 2012

When Broadcom unveils innovative new technologies, such as today’s introduction of the world’s first 28-nanometer multicore communications processor, it’s easy to focus on the major benefits. Consider that the technology performs up to 400 percent faster but consumes up to 60 percent less power and is optimized for service providers, enterprise data centers and cloud computing, as well as software defined networking environments.

Those are all great talking points – but Broadcom’s new XLP 200-Series is about so much more. …

Innovation at Its Best: The Power of IP Sharing

By: Tamara Snowden Posted: Jun. 18, 2012

The key to true technology innovation is collaboration and the sharing of intellectual property with colleagues and other industry visionaries.

That’s the message that Broadcom co-founder and CTO Henry Samueli conveyed in a recent article and one that is actively being promoted by the World Intellectual Property Organization (WIPO), which is seeking input on new ways to drive more collaboration among intellectual property organizations around the world.

The need for IP sharing is more important now than ever as the …

Return to Sender – IPv6 Saves the Day

By: Tamara Snowden Posted: Jun. 13, 2012

Imagine if the world ran out of home addresses. New homes would be built without addresses, making it difficult for packages to be delivered or friends to stop by for a visit. This is the sort of problem that the Internet is facing today. Like homes, devices such as PCs, smartphones and tablets each hold individual IP addresses that are used to route data.

The World Wide Web currently operates on Internet Protocol Version 4, or IPv4, using a system …

Interest in In-Car Ethernet Connectivity Grows

By: Tamara Snowden Posted: May. 10, 2012

A special interest group established by Broadcom just six months ago to drive wide scale adoption of Ethernet-based automotive connectivity has seen a 7x growth in members, jumping to 45 with the addition of Bosch, Continental, Jaguar-Land Rover and Renesas Electronics.

The OPEN Alliance (One-Pair Ether-Net) SIG was established to drive innovation for the next-generation car, with a specific focus on improving in-vehicle safety, comfort, and infotainment, while significantly reducing network complexity and …

Broadcom at Interop: Knowledge-Base and Multi-Core Processors Complete Broadcom Portfolio

By: Tamara Snowden Posted: May. 09, 2012

This week at Interop 2012, we’re thrilled to display products from our newly formed Processor & Wireless Infrastructure line of business, a result of our recent acquisition of NetLogic Microsystems.

The addition of leading knowledge-base and multi-core embedded processor technology to our growing Infrastructure & Networking portfolio extends Broadcom’s addressable market and provides our customer base with a complete end-to-end solution.

Combining bandwidth, connectivity and intelligence into one seamlessly integrated platform solution results in reduced integration costs, enhanced …

Broadcom at Interop: Unprecedented Innovation for Next Gen Data Center, Green IT and Enterprise 2.0

By: Tamara Snowden Posted: May. 08, 2012

We’re excited to be in Las Vegas this week for the Interop show, where we’ll be showcasing the full line-up of our latest innovations enabling the next generation Data Center, Green IT and Enterprise 2.0. Visitors to our booth on the main show floor will get an up close and personal demonstration of our amazing technologies in action.

Terabit Anyone? In the Data Center area of our booth you will find our new 100GbE BCM88650 switch and BCM87550 fabric…

Enterprise 2.0: Broadcom puts Network Managers in the Fast Lane

By: Tamara Snowden Posted: May. 02, 2012

As employees around the world replace their desktops and laptops with mobile devices, network managers are seeking new ways to provision, secure and control enterprise computing resources and information access to keep employees connected – regardless of their location.

This week, we unveiled our latest innovation designed for the modern workforce (aka Enterprise 2.0). The BCM56545 brings the innovation Broadcom is known for in the data center and service provider networks to the wiring closet, enabling gigabit connectivity in …

Technology Moving at the Speed of Life: Broadcom Enables Massive Network Scalability

By: Tamara Snowden Posted: May. 02, 2012

As the popularity of social networking, streaming video and high bandwidth business services continues to climb, demand for higher-speed networks is growing at an astounding pace.

As consumers and business professionals, however, we aren’t always aware of the technology needed to ensure data moves along with the speed of our lives. Large data centers with literally thousands of servers require 100 Gbps network connectivity from the core to the edge while large service provider networks require high density core switching …