Author

Ellen Healy

Ellen Healy is Public Relations Manager for the Infrastructure and Networking Group at Broadcom. She has provided strategic counsel to companies including HP and McAfee in addition to Silicon Valley start-ups in mobile applications development and social gaming. Ellen holds a degree in English Writing and Literature and lives in San Francisco.

Motor City Sees Luxury-Class Tech Go Mainstream

The car — no longer just a way to get around — has emerged as the next frontier for connectivity.  For many consumers, it’s a secondary space that’s doing double duty as a place where work, entertainment and safety technologies come together.

In the past, high-end features including infotainment systems, driver assistance sensors and cameras and telematics — a fancy way of describing the technology that integrates global positioning and navigation — were reserved for luxury-class vehicles.

But that’s changing, …

Broadcom’s Auto Tech in the Spotlight

Perhaps the biggest trend in auto innovation in recent years has been the phenomenon of the connected car. Today’s tech-savvy consumer has an insatiable appetite for the latest and greatest connected devices, a trend that’s motivating automakers to integrate the hottest apps and functionality into their cars.

Applications like infotainment, warning systems for object detection, sensors, “smart steering” and more are being made more cost-effective and accessible with technologies like Ethernet.

Ethernet’s no longer relegated to the data center–it’s attracting …

What’s Powering Next-Gen Auto Technology?

When today’s drivers think about in-car technology, it tends to be about GPS, satellite radio and back-seat video screens for the kids. The cables, wires and antennas that power these technologies are rarely top of mind.

Companies like Broadcom are focused on the underlying technologies that improve the driver experience so that the technology just works – easing the minds of car owners and manufacturers alike. Broadcom has been working on such as advancements as under-the-hood Ethernet cabling, which not …

MODAL