Greg Scherer

Greg is the Vice President of Server and Storage Strategy for Broadcom Corporation and the former Chief Technology Officer for Emulex and Neterion. He is a technology industry veteran with nearly thirty years of experience in engineering and business development. Greg speaks frequently at industry events and publishes blogs on behalf of Broadcom's Controller Group.

Connect with the AuthorWebsite

The Road Less Traveled: Server Virtualization and the Data Center

By: Greg Scherer Posted: May. 10, 2012

Server architecture has come a long way since the days when each server was assigned to a specific application or task. Because many tasks don’t play well with others, each task required its own dedicated machine. It was a very basic, albeit not too efficient, approach to architect a data center network.

With today’s mega data centers and cloud-based services on the rise, computer networks are becoming larger and more complex, rendering the dedicated servers of yesteryear obsolete. As the …

Why Being Fast, Fat and Flat Can Be a Good Thing!

By: Greg Scherer Posted: Apr. 09, 2012

There’s a lot discussion these days among network IT professionals about making the leap from 1 gigabit Ethernet (GbE) to 10GbE. In fact, I recently participated in a Wikibon Peer Incite discussion about this very topic. In a conversation titled “The Rise of 10Gb Ethernet and the Impact of Intel’s Xeon E5 Family of Processors,” we not only talked about the speed advantages of 10GbE but also some of the solutions (such as HP’s Flex-LOM architecture) that make it easier …

Going NetXtreme: Dell and HP tap Broadcom for enhanced server technology

By: Greg Scherer Posted: Mar. 07, 2012

It’s been a busy week at Broadcom and the server industry at large with Broadcom making major announcements around advanced Ethernet technology solutions for both Dell’s and HP’s new line of servers.

The first announcement was a new portfolio of best-in-class 1GbE and 10GbE Ethernet adapters for Dell’s 12th-Generation PowerEdge servers. These adapters feature Broadcom’s latest NetXtreme controllers, as well as the highest performance networking silicon, and allows Dell to boost performance and further improve efficiency and scalability of enterprise …

2012 Ethernet Tech Summit – Fingers Keep Pointing Toward New Technologies

By: Greg Scherer Posted: Feb. 27, 2012

In my last blog post, I talked about the upcoming launch of Romley/Sandy Bridge servers and how network partitioning is an easy and cost effective way to help maximize the value of those new solutions. This week I’d like to expand further on the topic of maximizing value and ROI for new servers while sharing some key insights that I gathered during last week’s Ethernet Technology Summit in San Jose.

For those of you who aren’t familiar with this …

Maximizing the Value of Romley Servers with NPAR

By: Greg Scherer Posted: Feb. 17, 2012

In last week’s blog post, I provided Broadcom’s perspective on the soon-to-be-released Romley-based servers and what it means for the industry.

But before I get started, I want to answer a question about “Romley” and how it relates to Intel’s new Sandy Bridge-EP processor (also on the verge of release). To set the record straight, Romley is actually Intel’s code name for the server platform that employs the Sandy Bridge-EP CPU, so we tend to use them somewhat interchangeably.…

What Romley Means for Broadcom and the Industry

By: Greg Scherer Posted: Feb. 10, 2012

If you’ve been following recent trends in the server market, you must be as excited as we are here at Broadcom about the upcoming roll out of Intel’s Romley processors, and the subsequent roll out of Romley-based products from server OEMs.

As the volume of network traffic, networked devices and huge amounts of data continue to ramp at alarming rates, current server and I/O architectures are under the gun to deliver.

With increasing demands for server virtualization, cloud computing, and …

1 Comment

Broadcom Wins Market Leadership Award for Second Year in a Row!

By: Greg Scherer Posted: Feb. 05, 2012

It’s always nice to be recognized with an award, but it means even more when it’s based on feedback from the folks that actually use our products.

Each year IT Brand Pulse, an independent market research firm, conducts a survey to determine end-user perceptions of the top industry vendors. They look at overall market leadership, performance, innovation, reliability, support and price.

This is incredibly valuable for vendors like us, because there is no other independent survey that provides a …