Isa Loundon

Isa Loundon is Public Relations Manager for the Infrastructure and Networking Group at Broadcom. She cut her teeth in marketing at the SaaS provider IntraLinks and at a boutique PR agency for software clients. She holds a degree in English Literature and lives in Silicon Valley.

Getting Smart About Knowledge-Based Processors: A Primer on KBPs

By: Isa Loundon Posted: Dec. 03, 2012

We live in a world today where people are connected around the clock. So it should come as no surprise that the number of connected devices – as well as the content, apps and services we consume on them – is exploding every year.

The global smartphone market alone is expected to reach 1.1 billion devices by the end of 2012, a 43 percent increase from 2011, according to research firm Canalys. By 2016, that number is expected to jump …

Broadcom is Recognized for Networking Innovation

By: Isa Loundon Posted: Nov. 15, 2012

The data network is evolving – and managing the insatiable demand for data, as well as the aggressive requirements of next-generation networks, is no easy task. But Broadcom, with its innovative offerings, continues to give network operators the freedom to adapt to emerging protocols without the redeployment of network equipment and the associated expenses.

In particular, Broadcom’s BCM88030, a fully programmable network processor unit (NPU) that delivers more than twice the throughput of other NPUs on the market, offers …

Broadcom at Computex: Unleashing the Power of 5G WiFi

By: Isa Loundon Posted: Jun. 05, 2012

Today’s networks are being taxed more than ever by the influx of bandwidth-hungry devices, from smartphones and tablet PCs in the workplace to DVRs and gaming consoles in the home. Wireless technology, in particular, is facing a growing set of requirements to satisfy users.

Broadcom has been at the forefront of Wi-Fi’s rapid evolution, empowering service providers with the technology they needed to manage the consumer demands for access to data-heavy content, such as video. Earlier this year, Broadcom solidified …

Broadcom at Interop: Next-Generation Data Centers Shift into High Gear

By: Isa Loundon Posted: May. 04, 2012

Ten years ago, data centers didn’t know how good they had it: businesses hummed along sending (relatively) small presentations and documents over the network with perhaps an occasional graphic or photo, as well. Today, data centers grapple with a massive amount of complex, real-time information including videos, multimedia decks and streaming web. In order to keep up, enterprise technology is moving forward at a rapid rate as it responds to many of the same trends that consumer face, such as …

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World’s Fastest Converged Network Adapters – Again!

By: Isa Loundon Posted: May. 01, 2012

Guest blog by Dennis Martin, President of Demartek

A number of new infrastructure technologies are influencing the way next-generation datacenters are operating and performing. Consider how storage networks are being impacted by a number of technologies, such as server virtualization, cloud-based computing, media-rich applications and even the higher-performance storage offerings, such as solid-state drives.

Now, more than ever, performance matters.

I just spent a few days in the labs at Broadcom running independent tests of the company’s latest generation 10 …

Appetite for Bandwidth: Broadcom Chip Doubles Network Processing Power

By: Isa Loundon Posted: Apr. 26, 2012

Earlier this week, Broadcom came together with other top tech leaders and more than 50 international technology reporters and industry analysts for the annual Globalpress 2012 Electronics Summit in Santa Cruz, California.

At the event, the company launched the industry’s first 100 Gbps full duplex network processor unit (NPU): a powerful chip that delivers more than twice the throughput of any NPU on the market. This new chip – with unparalleled integration – addresses the overwhelming appetite for bandwidth that …

Broadcom at Interop: Energy Efficient Ethernet is Good for the Planet

By: Isa Loundon Posted: Apr. 25, 2012

For many organizations, concerns about rising energy costs and environmental impact remain top-of-mind. At Broadcom, engineers have been thinking about how energy efficient networking can dramatically reduce an organization’s carbon footprint while also making a significant impact on the bottom line.

Estimates show that more than 150 million metric tons of carbon dioxide (CO2) are used to power IT equipment with a global price tag of about $16 billion per year. “Business-as-usual” projections foresee a 130 percent rise in CO2 …

Broadcom at Interop: Power Consumption Technology Plays Important Role

By: Isa Loundon Posted: Apr. 18, 2012

Whether you’re reading this post from your PC – or in today’s interconnected world, more likely your smartphone or tablet – there’s no denying the increase in devices that we all own for business and personal use. In fact, by 2020, the number of connected devices is expected to reach 50 billion – that’s six devices for every person on earth.

But it’s not just devices that consumers and professionals are using regularly. There’s a constant uptick in content consumption …

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