The geek love for Wi-Fi Certified Miracast™, an innovative Wi-Fi standard that relies on a technology dubbed “wireless display mirroring,” seemed to be inevitable when we first started talking about it. The technology, which allows consumers to easily and seamlessly share media from one device to another over Wi-Fi, was designed for today’s multimedia lifestyles.

The Miracast technology standard is built on the premise that users have a ton of content on their smartphones and laptops – photos, videos and games, to name a few – that they’d like to engage with over a large screen. But for users to seamlessly transfer that content, the technology standard must reside in both the device and the display.

That’s where Broadcom comes into the game. Broadcom and its partners are looking to spur on Miracast adoption with software and hardware that aims to speed up the integration of Miracast into electronics, getting the technology to consumers faster.

At Mobile World Congress today, Broadcom is highlighting recent Miracast partnerships with top tech players and retailers — including Google (in Android 4.2), Intel, NVIDIA, Best Buy Stores and more.

Adoption is expected to pick up steam this year as Miracast shows up in PCs, smart TVs and gaming platforms worldwide, including products like the Nexus 4, some of LG Electronics’ TVs and Optmus G smartphones, Samsung’s Galaxy S III smartphone and others. Some 1.5 billion Miracast devices are expected to ship in 2016, according to ABI Research.

Related Video: Wi-Fi Alliance’s Miracast Demo from CES 2013

Broadcom’s contribution to the Miracast ecosystem is in the form of a robust, complete software stack that allows smartphone, display, smart TV and set-top box makers to roll out  the technology in their newest products.

Best Buy’s Rocketfish Miracast Video Receiver, Broadcom tech inside.

Broadcom is also offering an off-the-shelf wireless dongle design that allows display makers to add Miracast to any device with an HDMI port — similar to the early products that helped bring Wi-Fi and Bluetooth to personal computers before the now-standard technologies were embedded. Best Buy is already selling Miracast-enabled video receivers in its online under its Rocketfish brand, featuring Broadcom’s technology.

The standard has been promoted by the Wi-Fi Alliance and Broadcom since last year. In September, the Wi-Fi Alliance handpicked Broadcom’s technology for its Miracast test bed. And Miracast-enabled devices were all over the show floor at the Consumer Electronics Show in Las Vegas last month, with some big-name CE players throwing their weight behind the standard to continue to drive adoption momentum.

Come by and see Miracast in action at:

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 Related:

• The Verge: Galaxy S III and Optimus G adopt Miracast in hopes of taking on Apple’s AirPlay
• Connect with Broadcom in the Mobile World Capital: Looking at Tech from the Inside-Out
• Miracast™ Technology Brings Wireless Streaming to the Living Room
• Just in Time for CES: Broadcom and Intel Team Up to Drive Wireless Display Adoption
• Broadcom Enhances Display Technology with Miracast™ Wi-Fi Certification

Sharing content wirelessly across devices should be a seamless process that just works.

Now, through a new display certification program by the Wi-Fi Alliance, dubbed Miracast™, there’s an effort underway to standardize how Wi-Fi-enabled smartphones, TVs, laptops and tablets “talk” to each other.

The idea is for consumers to be able to send, share and stream content between Wi-Fi connected devices seamlessly, without an intermediate box such as a router or gateway. Think of Miracast as a seal of approval for electronics devices so that problems with compatibility and interoperability are a thing of the past.

Read the Wi-Fi Alliance’s press release here.

Broadcom is proud to announce that it has been selected by the Wi-Fi Alliance to be part of the first wave of Wi-Fi Alliance Wi-Fi CERTIFIED™ Miracast™ devices. For Broadcom, it’s a significant milestone that validates Broadcom’s technologies and the rigorous interoperability testing they undergo. Broadcom has a long history of driving standards-based technology, and this latest certification will ensure unparalleled integration for billions of users seeking simplified ways to enjoy the benefits of Miracast technology.

Wi-Fi CERTIFIED Miracast devices use a Wi-Fi connection to deliver audio and video content from one device to another without cables or a connection to an existing Wi-Fi network, according to the Wi-Fi Alliance. The standard allows devices to directly connect to each other so users can do things watch videos stream from a smartphone to a big screen television or share a laptop screen with the conference room projector to collaborate in real-time.

For Broadcom, the Miracast certification comes on the heels of the company obtaining Wi-Fi certification for its TDLS technologies (Tunneled Direct Link Setup).

Related:

• Polygon: The Surprising (Mundane) Tech Behind the Wii U’s Magical GamePad
• It’s Official: Broadcom’s WICED Products Earn Wi-Fi Certification
• Broadcom’s TDLS Solutions Nab Wi-Fi Alliance Certification
• Wi-Fi Alliance unveils Miracast certification to ease multimedia streaming