With more than 94 million analog cable TV households, India’s TV market is ready for a new era. Digital TV not only looks better but also brings cool new services like digital video recording and video-on-demand to users.
The Indian government has a mandate to stage analog shut-offs, similar to what the U.S. did a few years ago. Broadcom’s new cable set-top box technology makes this happen at a low price point, opening up new digital cable TV experiences in India.
The new BCM7014 allows Indian operators to quickly transition analog to digital TV programming and services. By pushing the envelope on integration, Broadcom is lowering costs and power for users to experience digital TV. With an energy efficient design, user set-top boxes will see a 65 percent reduction in power consumption, as well as faster boot-up times.
Sometimes, digital transitions introduce frustrating problems, such as slow channel change speeds or higher audio levels for commercials or other programs. To help reduce those sorts of problems, Broadcom has developed a unique fast channel-changing technology. Called FastRTV®, the technology accelerates channel switches at speeds of up to five times faster than other deployed solutions. To mitigate the issue of louder audio during commercials, Broadcom uses an automatic volume leveling technology.
Tonse Telecom, a research firm in India, estimates that about 65,000 set-top boxes will need to be deployed daily to meet India’s digitization requirements. Broadcom’s platform features high integration and low cost designs to satisfy the growing market for cable TV in India.
And, with quick channel change speed and volume leveling technology, Broadcom solves common problems that occur when migrating from analog to digital TV.
Related:
- Digital TV Goes Global
- Innovation powers HDTV and Pay-TV to reach larger audiences
- Broadcom’s Mobile Platform Summit: Seeing is Believing in India
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