Why Ethernet Always Wins: Celebrating 40 Years

By: Rachel Rosmarin Posted: May. 13, 2013

In 1973, the United States launched Skylab, its first space station, and Pink Floyd sang about the “Dark Side of the Moon.” The same year, a technology was born that would revolutionize computing for the next several generations. This month, we celebrate the 40th anniversary of Ethernet.

Ethernet, the family of networking standards that enables computers to locally connect to each other, is still the ultra-strong backbone to the many networks we use every day. Its use has extended beyond …

Ethernet in Cars Lowers Cost of Life-Saving Backup Camera Tech

By: Sarah Murry Posted: Apr. 23, 2013

The rear camera is the latest automotive safety feature to pick up some interest — from parents and carmakers to news outlets and lawmakers.

The cameras are being positioned as a feature that will save the lives of small children. And a government mandate that was supposed to make these cameras standard has been tied up in political gridlock, which has news outlets from the Los Angeles Times to USA Today to CNN turning to parents who tell the stories …

Tech Overdrive: Inside the Broadcom Booth at CES

By: Rachel Rosmarin Posted: Jan. 08, 2013

The technology practically jumps out at you when you walk into Broadcom’s booth at the International Consumer Electronics Show.

As the annual CES show kicked off in Las Vegas, a flood of industry analysts, reporters, customers and executives converged on the the company’s red-emblazoned private booth, complete with 350 linear feet of live demos. All were there to gawk at Broadcom’s latest and greatest connectivity-related designs, which will roll out in consumer devices over the next year and a half.…

The Road to CES 2013: Are We There Yet?

By: Rachel Rosmarin Posted: Jan. 07, 2013

Forget the big top. Tech veterans know that the Consumer Electronics Show in Las Vegas is the greatest show on earth. While you were sleeping off a raucous New Year’s, software and hardware titans were rumbling towards Sin City and prepping to showcase the latest and greatest innovations for 2013 and beyond. This year’s show will be the largest in its 45-year history, featuring nearly 2 million net square feet of show floor space divvied up among some 3,000 exhibitors. …

Consumers Want It, Carmakers Deliver it at CES: Better Automotive Connectivity Through Ethernet

By: Rachel Rosmarin Posted: Jan. 03, 2013

Our smartphones follow us everywhere — the office, the kitchen, the couch, the bedroom — and keep us connected to the things that matter most. The idea of a (gasp!) dead zone with no connectivity is almost unthinkable. The most connected among us find ourselves getting “tech withdrawals” when we’re off the grid.

If the pace of consumer electronics improvements has taught us anything in the last decade, it’s that it doesn’t have to be this way — even in …

Show Preview: A “Geek Peek” at Top Trends for the 2013 International CES

By: Sarah Murry Posted: Dec. 12, 2012

‘Tis the season—for obsessing about consumer electronics.

The holidays are in full swing but Broadcom’s already looking ahead to January, when the technology industry will be abuzz with all things CES. That’s shorthand for the International Consumer Electronics Show, a yearly trade show that’s the biggest of its kind.

Come January, hundreds of thousands of retail buyers, analysts, exhibitors, customers and, of course, tech reporters are set to descend on the Las Vegas Convention Center for a week of …

Broadcom’s Automotive Ethernet: Ready for the Factory Floor

By: Aaron Schmidt Posted: Dec. 11, 2012

By now, consumers are familiar with how connectivity is bringing the driving experience to a whole new level. They have come to expect that a road trip will include things like turn-by-turn directions, backseat entertainment for the kids and perhaps a little help with parallel parking.

Automakers are tasked with bringing a high-tech experience to drivers while keeping costs down and added weight to a minimum. That’s where Broadcom’s BroadR-Reach® technology comes in: it’s Ethernet-based connectivity for the car that …

Motor City Sees Luxury-Class Tech Go Mainstream

By: Ellen Healy Posted: Oct. 15, 2012

The car — no longer just a way to get around — has emerged as the next frontier for connectivity. For many consumers, it’s a secondary space that’s doing double duty as a place where work, entertainment and safety technologies come together.

In the past, high-end features including infotainment systems, driver assistance sensors and cameras and telematics — a fancy way of describing the technology that integrates global positioning and navigation — were reserved for luxury-class vehicles.

But that’s changing, …

Broadcom’s Auto Tech in the Spotlight

By: Ellen Healy Posted: Sep. 18, 2012

Perhaps the biggest trend in auto innovation in recent years has been the phenomenon of the connected car. Today’s tech-savvy consumer has an insatiable appetite for the latest and greatest connected devices, a trend that’s motivating automakers to integrate the hottest apps and functionality into their cars.

Applications like infotainment, warning systems for object detection, sensors, “smart steering” and more are being made more cost-effective and accessible with technologies like Ethernet.

Ethernet’s no longer relegated to the data center–it’s attracting …

What’s Powering Next-Gen Auto Technology?

By: Ellen Healy Posted: Jul. 23, 2012

When today’s drivers think about in-car technology, it tends to be about GPS, satellite radio and back-seat video screens for the kids. The cables, wires and antennas that power these technologies are rarely top of mind.

Companies like Broadcom are focused on the underlying technologies that improve the driver experience so that the technology just works – easing the minds of car owners and manufacturers alike. Broadcom has been working on such as advancements as under-the-hood Ethernet cabling, which not …

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Category › Automotive Technology