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Consumers Want It, Carmakers Deliver it at CES: Better Automotive Connectivity Through Ethernet

 By: Rachel Rosmarin Posted: Jan. 03, 2013

Our smartphones follow us everywhere — the office, the kitchen, the couch, the bedroom — and keep us connected to the things that matter most. The idea of a (gasp!) dead zone with no connectivity is almost unthinkable. The most connected among us find ourselves getting “tech withdrawals” when we’re off the grid.

If the pace of consumer electronics improvements has taught us anything in the last decade, it’s that it doesn’t have to be this way — even in …

Show Preview: A “Geek Peek” at Top Trends for the 2013 International CES

 By: Sarah Murry Posted: Dec. 12, 2012

‘Tis the season—for obsessing about consumer electronics.

The holidays are in full swing but Broadcom’s already looking ahead to January, when the technology industry will be abuzz with all things CES. That’s shorthand for the International Consumer Electronics Show, a yearly trade show that’s the biggest of its kind.

Come January, hundreds of thousands of retail buyers, analysts, exhibitors, customers and, of course, tech reporters are set to descend on the Las Vegas Convention Center for a week of …

Broadcom’s Automotive Ethernet: Ready for the Factory Floor

 By: Aaron Schmidt Posted: Dec. 11, 2012

By now, consumers are familiar with how connectivity is bringing the driving experience to a whole new level. They have come to expect that a road trip will include things like turn-by-turn directions, backseat entertainment for the kids and perhaps a little help with parallel parking.

Automakers are tasked with bringing a high-tech experience to drivers while keeping costs down and added weight to a minimum. That’s where Broadcom’s BroadR-Reach® technology comes in: it’s Ethernet-based connectivity for the car that …

What’s Powering Next-Gen Auto Technology?

 By: Ellen Healy Posted: Jul. 23, 2012

When today’s drivers think about in-car technology, it tends to be about GPS, satellite radio and back-seat video screens for the kids. The cables, wires and antennas that power these technologies are rarely top of mind.

Companies like Broadcom are focused on the underlying technologies that improve the driver experience so that the technology just works – easing the minds of car owners and manufacturers alike. Broadcom has been working on such as advancements as under-the-hood Ethernet cabling, which not …

Interest in In-Car Ethernet Connectivity Grows

 By: Tamara Snowden Posted: May. 10, 2012

A special interest group established by Broadcom just six months ago to drive wide scale adoption of Ethernet-based automotive connectivity has seen a 7x growth in members, jumping to 45 with the addition of Bosch, Continental, Jaguar-Land Rover and Renesas Electronics.

The OPEN Alliance (One-Pair Ether-Net) SIG was established to drive innovation for the next-generation car, with a specific focus on improving in-vehicle safety, comfort, and infotainment, while significantly reducing network complexity and …

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