You’ve undoubtedly heard of “triple play” — the digital phone, TV and Internet package that telecom, cable and satellite companies have been pushing to consumers for the past decade. By offering an affordable bundle to consumers, the adoption rate of broadband has been growing around the world — one third of all households now have Internet.

As a result of that growth, two things happened: customers started expecting richer connectivity experiences and competitors started to differentiate their services.  For a company …