Why Ethernet Always Wins: Celebrating 40 Years

By: Rachel Rosmarin Posted: May. 13, 2013

In 1973, the United States launched Skylab, its first space station, and Pink Floyd sang about the “Dark Side of the Moon.” The same year, a technology was born that would revolutionize computing for the next several generations. This month, we celebrate the 40th anniversary of Ethernet.

Ethernet, the family of networking standards that enables computers to locally connect to each other, is still the ultra-strong backbone to the many networks we use every day. Its use has extended beyond …

OFC in Anaheim: Optical Transport in Focus

By: Nicholas Ilyadis Posted: Mar. 18, 2013

When all of our communications were dominated by voice, circuit-based connections ruled the day for optical network deployments. Long-duration connections would exist between multiple points in a network, and information would flow between those points. Even if there was no information moving — the silence during a phone call, for example — those connections still existed and reserved their required bandwidth.

The world is different today. The rise of the Internet as the backbone of modern-day communications means that the …

Broadcom’s Automotive Ethernet: Ready for the Factory Floor

By: Aaron Schmidt Posted: Dec. 11, 2012

By now, consumers are familiar with how connectivity is bringing the driving experience to a whole new level. They have come to expect that a road trip will include things like turn-by-turn directions, backseat entertainment for the kids and perhaps a little help with parallel parking.

Automakers are tasked with bringing a high-tech experience to drivers while keeping costs down and added weight to a minimum. That’s where Broadcom’s BroadR-Reach® technology comes in: it’s Ethernet-based connectivity for the car that …

Broadcom’s Auto Tech in the Spotlight

By: Ellen Healy Posted: Sep. 18, 2012

Perhaps the biggest trend in auto innovation in recent years has been the phenomenon of the connected car. Today’s tech-savvy consumer has an insatiable appetite for the latest and greatest connected devices, a trend that’s motivating automakers to integrate the hottest apps and functionality into their cars.

Applications like infotainment, warning systems for object detection, sensors, “smart steering” and more are being made more cost-effective and accessible with technologies like Ethernet.

Ethernet’s no longer relegated to the data center–it’s attracting …

What’s Powering Next-Gen Auto Technology?

By: Ellen Healy Posted: Jul. 23, 2012

When today’s drivers think about in-car technology, it tends to be about GPS, satellite radio and back-seat video screens for the kids. The cables, wires and antennas that power these technologies are rarely top of mind.

Companies like Broadcom are focused on the underlying technologies that improve the driver experience so that the technology just works – easing the minds of car owners and manufacturers alike. Broadcom has been working on such as advancements as under-the-hood Ethernet cabling, which not …

Innovation at Its Best: The Power of IP Sharing

By: Tamara Snowden Posted: Jun. 18, 2012

The key to true technology innovation is collaboration and the sharing of intellectual property with colleagues and other industry visionaries.

That’s the message that Broadcom co-founder and CTO Henry Samueli conveyed in a recent article and one that is actively being promoted by the World Intellectual Property Organization (WIPO), which is seeking input on new ways to drive more collaboration among intellectual property organizations around the world.

The need for IP sharing is more important now than ever as the …

Interest in In-Car Ethernet Connectivity Grows

By: Tamara Snowden Posted: May. 10, 2012

A special interest group established by Broadcom just six months ago to drive wide scale adoption of Ethernet-based automotive connectivity has seen a 7x growth in members, jumping to 45 with the addition of Bosch, Continental, Jaguar-Land Rover and Renesas Electronics.

The OPEN Alliance (One-Pair Ether-Net) SIG was established to drive innovation for the next-generation car, with a specific focus on improving in-vehicle safety, comfort, and infotainment, while significantly reducing network complexity and …

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5GWiFi, NetXtreme Ethernet win top awards at Interop

By: Sam Diaz Posted: May. 09, 2012

Broadcom’s technologies were honored this week as being some of the best at the Interop conference in Las Vegas. Specifically, Broadcom’s family of 802.11ac – or 5GWiFi – chips was named Best New Product at the 2012 Network Products Guide Hot Companies and Best Products Award. And Broadcom’s NetXtreme Ethernet Solutions was named winner of the IT Products and Services for Enterprise (Medium) category.

The awards are an honor for Broadcom as it continues to see momentum around these innovative …

Broadcom at Interop: Knowledge-Base and Multi-Core Processors Complete Broadcom Portfolio

By: Tamara Snowden Posted: May. 09, 2012

This week at Interop 2012, we’re thrilled to display products from our newly formed Processor & Wireless Infrastructure line of business, a result of our recent acquisition of NetLogic Microsystems.

The addition of leading knowledge-base and multi-core embedded processor technology to our growing Infrastructure & Networking portfolio extends Broadcom’s addressable market and provides our customer base with a complete end-to-end solution.

Combining bandwidth, connectivity and intelligence into one seamlessly integrated platform solution results in reduced integration costs, enhanced …

Broadcom at Interop: Unprecedented Innovation for Next Gen Data Center, Green IT and Enterprise 2.0

By: Tamara Snowden Posted: May. 08, 2012

We’re excited to be in Las Vegas this week for the Interop show, where we’ll be showcasing the full line-up of our latest innovations enabling the next generation Data Center, Green IT and Enterprise 2.0. Visitors to our booth on the main show floor will get an up close and personal demonstration of our amazing technologies in action.

Terabit Anyone? In the Data Center area of our booth you will find our new 100GbE BCM88650 switch and BCM87550 fabric…

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