Perhaps the most salient feature of the “always-on” digital age is that consumers want their content, and they want it now.

Whether it’s viewed on a smart TV, a tablet or a smartphone, streamed via an Internet-connected set-top box or stored on a laptop and beamed to another device, the expectation is still the same: Access to content should be easy, seamless, and available anytime, anywhere in the home.

For cable, satellite and other pay-TV operators around the world, the …