DLNA’s CES Mission: Premium Content on Any Device in Your Home

“Connecting everything” is Broadcom’s tagline, but we’re not the only ones living up to its ideals. The DLNA (the Digital Living Network Alliance) is on the floor this week at the International Consumer Electronics Show demonstrating that it, too, is into connecting everything.

DLNA's booth slogan poster

Spotted at CES 2013: DLNA’s mission.

This year at CES, the DLNA group is joining forces with other connected-home organizations (MoCA, Wi-Fi Alliance and HomePlug) to show off all the ways it can give consumers their media content.

It’s pretty much “what they want, and where they want it,” according to Shane Buchanan, DLNA Certification Administrator.

DLNA talked up its premium content guidelines, a series of standards for the playback of high-quality, premium commercial video and music offered to pay TV subscribers. DLNA works with cable, satellite and telecom service providers to protect the good stuff and provides link protection on each end of the data transfer. The extra layer of security allows broadcast operators to feel good about enabling consumers to share their content on multimedia devices without the risk of piracy.

DNLA’s big talking point is that its technology standards are agnostic: It doesn’t matter what “box” or screen on which the content is played. Whether it’s streaming through a set-top box, a game console, a media server or a gateway and playing back on a TV, tablet, laptop or even a smartphone, DLNA seamlessly connects all of these devices so that you can digitally share multimedia content.

Its technology acts as a behind-the-scenes “traffic cop,” according to Broadcom’s Brian Wheeler, senior product line manager for cable modems in the Broadband Communications Group. It ensures high playback quality and interoperability between devices.

DLNA's Shane Buchanan demos DLNA technology

DLNA’s Shane Buchanan demos how music files can be moved around various devices in a home, via a tablet.

Most of the nonprofit’s work involves identifying, testing and certifying thousands of devices for interoperability and building partnerships among embedded and consumer electronics companies, including longtime partner Broadcom.

Since it started in 2003, DLNA has certified some 17,000 products, according to Buchanan.

“DLNA is in so many different products and people don’t even realize it,” he said.

The end result for consumers is that they can access and enjoy their media content in any area of the house.

At the DLNA booth at CES, Buchanan demonstrated how digital sharing applies in the office, during game play, and for living room entertainment. Buchanan used a tablet to pull a video stored on a laptop and play it on a TV. The tablet and the laptop’s screen “mirrored” each other so that they could be synched easily.

“We want to keep it simple for the consumer,” Buchanan said.



About the Author

Nicholas “Nick” Kim is a sales operations analyst in the Sales Group at Broadcom. He earned an undergraduate degree in Business Economics at the University of California, Irvine. Nick was an officer… More