As an international conference, the Consumer Electronics Show attracts thousands of people from outside the United States every year. Because technology is a global industry, Broadcom is a global company.
On Tuesday in Las Vegas, the Broadcom booth came to life as the show officially opened and the attendees started pouring in. Later in the day, executives from the Broadband Communications, Mobile and Wireless, and Infrastructure and Networking business groups hosted a press conference to not only recap the day’s announcements, but also offer some analysis on how the announcements affect Asian markets.
Broadcom's Ali Abaye explains advanced auto technology to global reporters at the 2012 International CES
Certainly, the announcements around 5G WiFi, as well as Broadcom’s advancements in Ethernet-based automotive technology, would have international interests. But technologies around smartphones, for example, have a greater appeal to Asia-Pacific markets.
Consider a news release issued that same day about Broadcom’s 1GHz. 3G smartphone baseband and reference design, which is already gaining traction with customers in China because it enables the advanced features on affordable mass-market smartphones.
Broadcom also is accelerating China’s network convergence with its DOCSIS-based EoC solution for cable broadband and EPON/GPON technology. Already, major Chinese cable operators Topway and Wasu have completed their trials while a test in Gehua is underway, trends that indicate strong momentum for Broadcom’s offerings.
Finally, in India, Broadcom has set-top box solutions to help digitization efforts in India. The technology enables the conversion to be quick and provides consumers with new, fast and more responsive services. And the offerings support network video on demand, High Definition, FastRTV fast channel change, DVR and personal media sharing.
These are examples of how Broadcom technology crosses into multiple product segments in different regions to keep consumers connected in the home, hand and on the go.
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