The Road to CES 2013: Are We There Yet?

Forget the big top. Tech veterans know that the Consumer Electronics Show in Las Vegas is the greatest show on earth. While you were sleeping off a raucous New Year’s, software and hardware titans were rumbling towards Sin City and prepping to showcase the latest and greatest innovations for 2013 and beyond. This year’s show will be the largest in its 45-year history, featuring nearly 2 million net square feet of show floor space divvied up among some 3,000 exhibitors. The Consumer Electronics Association, which puts on the yearly CES, estimates that more than 20,000 new products will launch at the show from Jan. 8 – 11.

Panoramic of CES North Hall Show Floor 2012

A look at the crowded convention center floor from last year’s Consumer Electronics Show.

Broadcom is no exception. We’ll be at the Las Vegas Convention Center all week showing off our latest innovations for the “Connected Life” in true CES style (read: jam-packed).

For attendees, the enormity of the show means rubbing elbows with at least 150,000 industry insiders in back-to-back meetings, keynote speeches and presentations, booth tours, crowded convention center hallways and of course — endless cab lines that snake down the street.CES 2013 Logo

The booths of major consumer electronics brands, such as  Samsung or LG, are the size of football fields. They’re staffed with hundreds of people and look more like small villages when the show floor gets humming. Thousands of employees coordinate to put the finishing touches on interactive displays and demos that highlight new products launching at the show.

Broadcom Goes Big

It’s set to be Broadcom’s biggest show yet, with some 600 meetings booked, about 350 linear feet of live demos, a hundred or so hardworking engineers on hand to talk up all of the must-see trends.

Our CES team is readying the company’s largest booth ever, but it isn’t accessible to all show-goers. Behind the scenes, executives will meet and collaborate with high-profile partners and hundreds of customers, while engineers demonstrate reference designs in key technology areas like mobile, connected TVs/set-top boxes, and connected cars. While the booth is rather private, you’re entitled to a sneak peek.

Wireless on Display

If you’re attending CES, get an even more in-depth look at Broadcom’s expertise by attending the “Six Wireless Technologies You’ll Want to Know” panel on Wednesday, Jan. 9, at 9:30 a.m. in the North Hall of the convention center, room N261. Broadcom’s Michael Hurlston (Senior Vice President and General Manager, Wireless Connectivity Combos) will provide valuable insights on the short- and long-term potential of wireless technologies like NFC, 802.11ac, vehicle-to-vehicle communication, gigabit wireless LAN and LTE standards.

These trends are at the heart of the 2013 CES: more than 1,200 exhibitors will show off wireless technologies at their booths this year. NFC, for instance, will appear in almost every new Windows Phone 8 and Android smartphone and tablet — some of their manufacturers will announce integration of the touching tech onto a Broadcom chip that fits Wi-Fi, Bluetooth, and FM radio in the same tiny chip.

And of the 110 automotive technology companies exhibiting at CES, nearly every one of them will have something to say on the subject of connected cars. Makers of TVs, PCs smartphones, tablets and streaming media boxes (and maybe even a few home automation systems) will chime in with news about blazing fast 802.11ac (5G WiFi) chips built into forthcoming products.

Broadcom Blog Squad logoBroadcom’s CES Blog Squad is ready to hit the ground running when the convention center opens its doors. We’ve got eyes, ears, cameras and a very active Twitter account, so check in with us early and often. Stay tuned for an exclusive walk-through description of the Broadcom booth when the show starts.

Not heading to Vegas? Get the latest CES news from Broadcom and our partners by liking us on Facebook, following us on Twitter and reading the blog.


About the Author

Rachel Rosmarin is the chief trade show correspondent for Broadcom. Her technology reporting experience goes back a decade to the dawn of Wi-Fi, smartphones and the Mp3. She has an in-depth knowledge… More