LAS VEGAS – The last couple of days at the Consumer Electronics Show have been non-stop. This is certainly not a place for those who “need their space.” The exhibit booths are overflowing as tablets, smartphones, TVs and even some celebrities pull in big crowds.
There’s definitely some excitement in the air as many categories – not just one or two – are gaining some exposure and attention. At the Broadcom booth, folks are stopping in to learn more about our 5G WiFi chips and the BroadR-Reach® in-vehicle Ethernet technology, among other developments.
The Blog Squad has been busy as well, talking with the folks behind our technologies, learning more about the potential uses of things like Bluetooth and Ethernet and how Broadcom is paving the way for more advanced features down the road.
Case in point: Be sure to catch Blog Squadder Prashant Mantha’s interview with Broadcom’s Ron Wong, associate product line director for Bluetooth in the Mobile & Wireless Group.
In a video interview, Wong demonstrates how Near Field Communications technology – coupled with a Wi-Fi-connected display and a Bluetooth-enabled remote, headset and gaming controller – brings easy pairing to the home entertainment system. We’ve been hearing about NFC technology in smartphones lately but there hasn’t been a lot of chatter about NFC in peripherals. That’s starting to change, and Broadcom is driving it.
We’ve also dug in on 5G WiFi, as Blog Squadder Eric Lin breaks down some specifics about the technology.
There’s still so much more to talk about. The Blog Squad will be breaking down the power of “Connectivity,” a big theme at this year’s CES, and looking at the arrival of the Android ecosystem on the living room TV.
Be sure to be on the lookout for an upcoming video production by Blog Squadder Willy Wong from the Xilinx booth, where a demo of Broadcom’s BroadR-Reach technology is powering a demo to show how automotive technology – from entertainment features to blind-spot reduction – are gearing up for mainstream deployment.
As the 2012 Consumer Electronics Show starts its final day, the buzz of new technology and its potential hasn’t subsided. There’s a lot of excitement out there – and we’re still not done sharing it with you.